Hi, I’m Carley.

I help companies, from pre-seed to post-IPO, become trusted, beloved, and built-to-last brands.

Trusted by brands at every stage

  • ford
  • cdw

Your company’s scaling.
Your marketing should too.

I’ve led brand and product marketing teams at Uber, created and scaled Uber’s trust & safety narrative, co-launched Uber Eats, founded a VC-backed startup, and built digital content strategies for major Fortune 500 brands. Today, I consult with high-growth teams that need clarity, brand trust, and traction fast.

Currently, I’m working with Etsy, where I lead product marketing for global buyer trust, quality, and reliability, and oversee marketing for global seller partnerships like Intuit and Square.

Alongside that, I take on a select number of fractional and project-based roles, helping startups and legacy brands sharpen their brand, create GTM plans, deploy scalable marketing systems, build their trust narratives, and more.

What I can help with

Flexible brand and marketing packages you can plug into your team, fast.

Choose what you need. I'll deliver it clearly, quickly, and with zero fluff. I charge per project or on a monthly basis, depending on what works best for you.

Trust & Safety Strategy

I help you define and communicate your trust and safety narrative so your brand leads with clarity, credibility, and care.

  • Trust narrative development: what you stand for and why

  • Trust-building audit of your site, comms, and marketing touchpoints

  • Buyer protection and safety messaging frameworks

  • Recommended trust and safety signals and initiatives

  • Buyer protection and safety messaging frameworks

Best for: platforms, marketplaces, and companies where trust impacts conversion and loyalty (hint: that’s most companies!)

Community Guidelines & Values

Create clear, public-facing standards that reflect who you are and make it easy for others to engage with confidence.

  • Community guidelines: voice, tone, dos/don’ts

  • External brand values and behavior expectations

  • Creator/partner conduct guide

  • CSS brand voice, including moderation and escalation response templates

Best for: early-stage teams or any company scaling its public presence

Positioning & Messaging Foundations

Clarify what you stand for, who it’s for, and why it matters, so everyone on your team (and your customers) are on the same page.

  • Strategic positioning doc: audience, category, why-now

  • Messaging framework: elevator pitch, tagline, value props

  • Internal narrative deck: aligns brand, product, and sales

  • Homepage or pitch deck copy rewrites

Best for: early-stage startups, brand refreshes, or post-funding alignment

Go-to-Market Storytelling & Launch Strategy

Turn features into a compelling story across launch, sales, onboarding, and growth.

  • Launch messaging brief

  • Naming support + product positioning input

  • Sales narrative or one-pager polish

  • GTM content outlines (FAQs, emails, landing pages)

Best for: product launches, repositioning, or new audience targeting

Influencer & Creator Programs

Build influencer strategy as a structured growth channel, not a side experiment.

  • Campaign model + outreach strategy

  • Creator brief with tone + talking point guardrails

  • Suggested partners + outreach templates

  • Light measurement plan to prove impact

Best for: brands building social proof, launching with influencers, or testing paid/UGC

Marketing Video Strategy & Oversight

Investing in a hero video? I’ll guide your team or vendor from concept to completion so it lands with impact.

  • Strategy brief (who it’s for, what it needs to do)

  • Creative direction: concept, tone, narrative arc

  • Vendor sourcing or RFP support

  • Script collaboration + final edit review

Best for: product launches, About pages, fundraising decks, or brand moments

Org Design & Hiring Support

Build your marketing org with intention so you hire right the first time and scale with clarity.

  • Role scoping: now, next, later

  • Sample job descriptions (brand, content, PMM)

  • Org chart options for your growth stage

  • Founder-ops hiring brief to align decision-makers

Best for: post-Series A/B teams or founder-led marketing setups

Fractional Leadership & Embedded Collaboration

Need a senior partner without a full-time hire? I embed fast, support cross-functionally, and help you move quickly.

  • 1:1 support for early brand/marketing hires

  • Docs, briefs, calendars your team can actually use

  • Creative QA, async approvals, and Slack support

  • Strategic reviews of decks, messaging, and roadmaps

Best for: lean teams, new hires, or founders needing senior-level support without the full-time cost

Deck Strategy & Copy Polish

Whether you're pitching investors, partners, or your own team—your deck should tell a story that sticks. I’ll help refine the narrative, clean up the copy, and make sure what matters most comes through.

  • Strategic review of your pitch or brand narrative

  • Messaging polish for clarity, flow, and impact

  • Headline and body copy rewrites (no design required)

  • Optional founder script guidance or talking points

Best for: pre-seed/seed stage teams, post-funding polish, or companies refining their “why now” story

Work that’s made headlines

What colleagues say

  • “What truly sets Carley apart is her rare ability to drive high-level strategy and dive deep into operational details to independently take something from zero to launch. She sets a high bar for quality and pushes everyone around her to deliver exceptional work product.”

    - Rachel Haas, Former VP of Trust & Safety at Bumble, Trust & Safety Advisor

  • "Carley's background in brand, marketing, and storytelling is a valuable balance for her product building experience. It makes her uniquely able to bridge business with product, with the customer and user experience always at the center."

    - Jena Wuu, Tech Policy & Public Affairs Leader, First 125 at Uber, Launched Amsterdam, Berlin, Munich, Jacksonville, Charlotte, and Nashville.

  • "It was so great to get to work with Carley closely on a number of initiatives at Uber and to learn from her as the Safety & Insurance Brand team grew. Carley is a positive force and inspired me and others to up our game. She is a talented marketing professional who delivers outstanding work and positivity to her team. She leads great brainstorming sessions, too!"

    - James LaVela, Product Marketing Lead, Reality Labs @ Meta

Book a 15-min call - Let’s talk brand, growth, and what’s next

We can chat about where your brand trust or marketing is today and what you might need next. We’ll see if I’m the right fit, and I’ll also share a few tools or process recs based on your stage.

If I’m not the right fit, I’ll point you to tools or talent that are.

No pressure, no cost.