★ Welcome to my homepage ★
Carley Lake
Marketer. Builder. Operator.
Leading the Seller Content team at Etsy.
Brands I've worked for and with
A little about me
I'm a generalist by design.
I've done product marketing, content strategy, operations, trust and safety, and 0→1 launches at big companies and startups. I also founded and ran a VC-backed company, which changed how I think about what actually works and what scales.
I'm at my best when:
- The plan doesn't exist yet
- Teams are siloed and need someone to connect them
- The storytelling isn't clear
- Trust and growth feel impossible to balance
Some things I've built
- Co-launched Uber Eats → onboarded first 100+ restaurant partners
- Founded Lucky Sweater, raised $1M+ from Precursor Ventures, angels → scaled to 50K+ clothing trades
- Created Uber's global safety narrative + Transparency Report GTM → recognized by Mashable as one of 14 innovations making the world better
- Write the AI + Marketing Weekly, read by leaders at Netflix, Meta, Google, Coinbase
Work that's made headlines
What colleagues say
What truly sets Carley apart is her ability to drive high-level strategy and dive deep into operational details to take something from zero to launch.
Former VP of Trust & Safety, Bumble
Carley bridges business, product, and storytelling with the customer experience always at the center.
Tech Policy & Public Affairs Leader, Early Uber
Carley raises the bar for quality and inspires teams to do their best work.
Global Product Marketing Director, Audible
Carley is consistently collaborative, creative and a joy to be around. She is proactive, always going above and beyond her role to make innovative suggestions to improve any project.
Public Policy Lead, Meta
Get in touch
I occasionally advise founders and leaders on product marketing, AI + marketing, company narratives, and early-stage GTM.
Book a 15-minute intro callor email ✉ carleylake22@gmail.com
See you soon
Subscribe to AI + Marketing Weekly or connect on LinkedIn
🚧 MORE COOL STUFF COMING SOON 🚧
You are visitor